Melissa Rodriguez
Assistant Vice President, Marketing @Holy Name Medical Center
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WORK HISTORY
Assistant Vice President, Marketing @Holy Name Medical Center
Teaneck, NJ, US
Led marketing transformation at Holy Name Medical System through AI integration, advanced analytics, and omni-channel strategy. Architected data-driven campaigns that increased brand awareness and exceeded ROI targets. Introduced GenAI tools and trained on prompt engineering to scale personalized content and drive deeper engagement. Partnered with data science to develop strategic dashboards and leverage platforms like GA4, Domo, and SEMrush to optimize segmentation and inform marketing investment decisions.Results- Doubled brand favorability, patient engagement, and loyalty through high-impact campaigns- Increased brand awareness by 5%- Improved site engagement and conversion rates by 15% through digital experience overhaul- Achieved a 10% lift in organic search traffic and higher search rankings with data-driven SEO.
EDUCATION
Harvard Business Analytics Program
Masters Level Business Analytics and Ai, Certificate with Distinction
Columbia Business School
MBA
Cornell University
BA
SKILLS
ABOUT MELISSA RODRIGUEZ
Strategic marketing and growth leader with over 20 years of experience accelerating…
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