Melissa Robbins

Vice President of Marketing @ResProp Management

Denver, CO, US

As VP of Marketing for a third-party property management company, I focus on balancing the needs of prospects and residents with the expectations of investors who trust us to deliver.I enjoy the crossroads of creativity, analytics, and operational excellence. I oversee a cross-functional team in the U.S. and offshore, responsible for corporate and property websites, in-house services, digital strategy, branding, and client communications. Every campaign we launch is rooted in our dual purpose: to create an exceptional living experience and deliver real returns for ownership.I Lead:Brand & DigitalI collaborate with others on the resident digital journey—ensuring our property websites are intuitive, mobile-first, SEO-optimized, and conversion-driven. We fine-tune everything from PPC to page rank to ILS and reputation.Investor-Driven StrategyI treat every marketing initiative like an investment. Whether a new lease-up or a stabilized asset, I align spend with performance, owning the marketing P&L and offering data-rich insights to our ownership groups.People & PerformanceI lead a talented in-house and offshore team of marketers, designers, and content strategists. My job is to mentor, coach, and remove roadblocks so they can do their best work—and grow while doing it.Client & Business DevelopmentI serve as a strategic marketing partner to our clients, ensuring their assets are well-positioned in the market and our work supports their business plan. I also support new business efforts with marketing strategy, RFP support, and pitch development.Resident Experience & ReputationMarketing doesn’t end at move-in. I collaborate with operations and onsite teams to elevate the resident experience through thoughtful communication, digital tools, and proactive reputation management.In a nutshell: I build brands that lease, teams that lead, and strategies that perform—for both the people who live in our apartments and those who invest in them.

University of Denver

Bachelor of Arts