Melissa Paulsen
Communications Coordinator @Montana High Tech Business Alliance
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WORK HISTORY
Communications Coordinator @Montana High Tech Business Alliance
Missoula, MT, US
Supporting integrated marketing efforts across email, social media, web, and events, collaborating with internal stakeholders to align messaging and drive audience engagement• Creating targeted email marketing campaigns and newsletters in Mailchimp aligned with organizational initiatives, programs, and events• Supporting promotion of virtual and in-person events through coordinated email, social, and web campaigns to drive attendance and participation• Tracking and reporting cross-channel marketing performance to inform content strategy and optimize engagement• Wrote company profiles, features, event recaps, video descriptions, and career-related content in accordance with APA standards• Leading a team of college interns, coordinating workflow across content creation, email marketing, social media, and website updates• Building and updating website pages, optimizing content for SEO and user engagement• Producing webinars, video content, and managing editing and publication across digital platforms• Conducting content audits to identify gaps in website content and researching trends to explore new ideas for the Alliance\'s content strategy• Developing visual and written marketing assets to support campaigns, event promotion, and initiatives• Organizing and securely updating contacts in GrowthZone AMS database
EDUCATION
University of Montana
Bachelor of Fine Arts - BFA, Creative Writing
ABOUT MELISSA PAULSEN
The written word reminds us that creativity is limitless. I specialize in writing and editing children\'s books through young adult fiction. I am also an aspiring YA novelist and children\'s book writer currently working on a dystopian novel draft. As the Communications Coordinator for the Montana High Tech Business Alliance, I produce high-quality content that shares the stories of Montana entrepreneurs and innovators who are making a difference in their local communities and the state\'s economy. This includes producing online articles, social media posts, and a monthly newsletter. I also present new and creative ideas to the Alliance\'s Executive Director, maintain strong relations with Alliance members and stakeholders, and inform every piece of content I produce so it is informative, trustworthy, and engaging. During my time at the University of Montana, I served as the Editor-in-Chief and two-time fiction editor for The Oval, the university’s undergraduate publication. This position granted me additional practice in both giving and receiving positive, constructive feedback. My target fields include publishing, copyediting, content writing, copywriting, content and digital marketing, and freelance writing and editing. Tools: Microsoft Word, Microsoft Outlook, Google Suite, Squarespace, Zoom, Slack, WordPress, MailChimp, Trello, GrowthZone, Social Media, Adobe Photoshop, Canva, Google AnalyticsSkills: Creative thinking, proofreading, editing, critical thinking, time management, organization, written and verbal communication, problem-solving, public speaking, and always striving to learn and improve.Hobbies: Creative Writing, Reading, Golfing, Gaming, Football, Movies/TV.
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