Melissa Merdanovic

WORK HISTORY

ABOUT MELISSA MERDANOVIC

LET’S INSPIRE MILLIONSFor marketers looking to work with highly engaged Instagram micro-influencers, ApexDrop is a service agency that provides a full-service. Unlike sites that let you shop for overpriced influencers or difficult software, ApexDrop does all the hard work by managing hundreds of micro-influencer collaborations for you that drive tremendous results.INFLUENCE MARKETING HYPEWith social media changing the way we communicate and shop, it was only a matter of time before advertisers found a way to blend the power of word-of-mouth marketing with the incredible reach of social media.While influencer marketing has proven to be an effective way to spread the word about new products, it has also become a saturated, expensive, and tasteless space where buying followers and paying for reviews has become the norm. ApexDrop set out on a mission to find the “true” influencers of the world, and make it easier and more affordable for brands to work with them.MICRO-INFLUENCER SWEET SPOTAfter several years of testing different platforms, vetting methods and forms of compensation, we finally discovered the “sweet spot” of influencer marketing. As you likely know by now, the most value from influencer marketing doesn’t always come from the largest following. It tends to come from the truly engaged accounts with smaller followings that most advertisers overlook. But how do you get enough of these truly engaged micro-influencers to really have an impact for your brand? Who has time for all of this relationship management?See less