Melissa Lyn Pennline

WORK HISTORY

EDUCATION

SKILLS

ABOUT MELISSA LYN PENNLINE

From decades of real-world experiences as part of an overall supportive team structure I have built an industry reputation and friendships that span the world. Coupled with this extensive technical knowledge, my creativity in marketing and events brings a fresh perspective on a wide range of topics that may otherwise become saturated in a niche industry.With first-hand knowledge of a wide range of complex software platforms including Integrated Product Support (IPS), VR/AR, and Mixed Reality, this has allowed me to better strategize with global customers to ensure their next challenge is met with ease and innovation. This professional experience details out my overall success in a global market that includes, but not limited to the following:Build and foster new partnerships around the globe and across industries, including Defense (Land, Sea, and Air programs), Commercial Aerospace and Space, Ship, Rail and Heavy Maintenance manufacturers and operators.Lead the development and implementation of the Group sales and marketing strategy, objectives, and targets to successfully convert into achievable and profitable plans globally.Collate all bid activity and provide written reports on business development progress to C-level colleagues and Board Directors.Established and managed the overall day-to-day operations of the global Sales and Marketing teams and supporting functions that enables the management of existing and new customer accounts.Responsible for the business and market development, market research, planning and the strategic direction for promotions, campaigns, events, and advertising.Directed the redesign and relaunch of company brands and websites as part of acquisitions, joint ventures, and partnerships.Overseeing the research of SEO to help the digital marketing team run effective campaigns, as well as to optimize the company\'s website, social media pages, and other marketing content efforts.Development and implementation of global processes and procedures to ensure efficient work practices as per ISO 9001 standards.Identify, manage, launch, and represent the company in person/virtually at relevant sector events within agreed budgets to include exhibitions, conferences, and internal business events to promote the company as well as establish new potential clients and opportunities.Continuing to expand on my knowledge based on lessons learned is always contingent on being a better leader tomorrow than I was today. My success continues to be achieved with the support of those that have and continue to inspire me daily.