Melissa Hartley
Global Strategic Marketing Director @Vantage Specialty Chemicals
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WORK HISTORY
Global Strategic Marketing Director @Vantage Specialty Chemicals
Pittsburgh, PA, US
Established and socialized the brand voice for Vantage Food-Designed, introduced and managed the stage gate process for managing the innovation product pipeline which has been adopted company-wide-Drove successful launch of new Business Development function resulting in penetration of accounts that were previously inaccessible-Established a robust marketing calendar including advertisement, ROI-driven tradeshows and thought leadership events resulting in new business -Established and managed our product, brand and business model strategies-Drove a passion for food throughout the organization with a focus on our impact for millions of consumers worldwide-Built a high energy team known for excellence in execution within the business unit
EDUCATION
Virginia Tech
Bachelor of Science (BS), Food Science and Technology
University of Chicago Booth School of Business Executive Education
Strategy & Leadership Course (1 week)
SKILLS
ABOUT MELISSA HARTLEY
What\'s the difference between selling commodities and solutions-based selling? It\'s more than just a shift to a more profitable product mix. It\'s a growth mindset and culture shift for the whole organization - And with the right team, it can be a lot of fun!I have over 20 years of experience working with the world\'s largest food, beverage and pet care companies to drive consumer-driven Innovation that\'s exciting, engaging and impactful. I excel at building strategies, relationships and teams and I give my best energy when I’m in on the ground floor of any project. I thrive on growing B2B companies through clear, customer AND consumer-driven strategic initiatives that engage everyone in the organization. My unique career journey has given me experience in successful team leadership, R&D, product innovation, strategic marketing and project execution in multiple categories including value-added ingredients including flavors, ingredients and processing aids. An experienced and engaging speaker, I enjoy presenting product solutions, innovations and market trends to customers, classrooms and tradeshow audiences. My skills and accomplishments also include: Business development, business strategy, customer strategy, project management, process improvement, commercialization, innovation strategy, product development, marketing, technical sales, leadership, public speaking, building presentations, consulting, coaching and mentoring.
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