Melissa Dacunha
Social Media & Communications Specialist @Sutherland
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WORK HISTORY
Social Media & Communications Specialist @Sutherland
Toronto, ON, CA
Develop effective corporate communication strategies, aligning communications and promotional activities with business goals- Develop and execute communications plans in alignment with the strategic marketing andcommunications plan and priorities- Communicating processes, strategies and outcomes with executives and stakeholders- Measuring the performance of campaign strategies and improving approaches as necessary- Managing organizations\' social media accounts and maintaining a positive public image within these networks- Design and implement innovative social media strategies that align with business goals, drive engagement, and increase brand awareness- Develop and curate high-quality content tailored to various social media platforms, ensuring consistent brand messaging- Plan, execute, and analyze social media campaigns to achieve marketing objectives and drive user engagement- Execute paid social media campaigns to support key initiatives and maximize reach and engagement- Engage with followers, respond to inquiries, and cultivate a vibrant online community through active communication and relationship-building- Work closely with cross-functional team to ensure cohesive and effective communication efforts- Collaborate with a diverse portfolio of clients across various industries, understanding their unique needs and tailoring strategies to achieve their specific goals- Develop, research and write stories, scripts, and key messages for communication materials- Co-ordinate and liaise with external vendors, media and other organizations when required.
EDUCATION
Humber College
Diploma, Public Relations
University of Toronto Mississauga
Bachelor's degree, Human Biology
ABOUT MELISSA DACUNHA
Ambitious communications professional focused on contributing to company success while learning from established professionals. Knowledgeable about social media marketing and viral content techniques. Passion and diligence are two traits that I believe most reflect me as an individual. I love to generate new ideas and devise feasible solutions to broadly relevant problems. I enjoy embracing the lessons learned from failure, stand up and continue to grow.My skill set includes the following: social media management, knowledge of SEO implementation, proficiency at graphic design, familiarity with HTML and CSS, website management and experience in executing digital marketing campaigns for brands. As a communications professional, I understand the importance of developing relationships in order to foster loyalty among customers. I am able to implement a wide range of strategies for branding purposes, especially when it comes to improving a client\'s social media presence and search engine optimization.I look forward to connecting with you here on LinkedIn, if you’re interested in grabbing (virtual) coffee and talking shop, please send a message my way!
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