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Melissa Burroughs
Managing Director, Consumer Insights Non-nicotine Innovation @Altria
Richmond, VA, US
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MOBILE NUMBERS
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WORK HISTORY
May 2022 — Present
Managing Director, Consumer Insights Non-nicotine Innovation @Altria
EDUCATION
1995 — 1997
University of Virginia
Master of Arts (M.A.), Sociology - Concentration in Survey Methods and Statistics
1991 — 1995
James Madison University
Bachelor of Arts (B.A.), Major - Sociology, Minors - Pyschology and Statistics
SKILLS
Marketing StrategyMarket ResearchSecondary ResearchManagementFinancial ServicesAnti-CounterfeitingCorporate CommunicationsProduct DevelopmentQualitative ResearchSegmentationCorporate BrandingConsumer ProductsBusiness StrategyTravelCorporate Social ResponsibilityFuture TrendsCustomer Segmentation StrategyCompetitive AnalysisAdvertising ResearchInternational DevelopmentConsumer Insight GenerationQuantitative ResearchCustomer InsightMarketing ResearchOnline ResearchBrand DevelopmentStrategic PlanningMarketing
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