Melissa Anderson

Media and Digital Strategy Director, Partner, Founder @Media Adventures Llc

Portland, OR, US

Clients: Abby’s Legendary Pizza, FRAM (US, Mexico, and Canada), Hat Creek Burgers, LaCrosse Footwear, NRG Energy, ProtoGen, Sterilumen, Territorial Seed Company, VetSource• Forge strong relationships by managing expectations and coordinating efforts between the client, agency, and numerous partners.• Develop and oversee strategic campaigns for clients and key stakeholders based on in-depth audience research data that delivers on stated business objectives using Digital (Programmatic, Paid Social, Paid Search), TV, Radio, OOH, and Print.• Curate comprehensive reporting for all client data streams (paid and unpaid) and optimize metrics into actionable next steps that improve business performance.• Identify and recommend tech stack improvements for more impactful marketing efforts (e.g, CRM, email marketing, SMS marketing).Select Accomplishments• Account/Project Management: Guided new client through successful campaign launch as the liaison between the client and their media agency on a very tight deadline (three months from campaign concepting to media start); grew client relationship to include international office; sales rebounded to a 12 year-high led by a younger demographic (client KPI delivered). • Digital Strategy: Initiated the use of website analytics in optimizing incoming traffic sources for client website to pinpoint growth opportunities for increased sales.• Performance Marketing: Optimized client’s existing paid media placements to deliver a reduced CPL (-13%) while delivering higher quality leads (sales funnel increase of 400%).

University of Southern California

B.S.