Melissa Adams Morris
Account Manager @AH & Association Headquarters
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WORK HISTORY
Account Manager @AH & Association Headquarters
Managed CRM platforms to ensure seamless integration and optimal performance, increasing lead generation by 20%.• Serve as the primary marketing and sales liaison for clients, managing re-scoping processes, contract addendums, and strategic adjustments to ensure alignment with business objectives and maximize ROI.• Analyze and deliver data-driven quarterly marketing reports, providing strategic insights to optimize ad spend, improve sales performance, and enhance overall marketing and revenue generation effectiveness.• Manage and train a team of marketing associates and help assist with go-to market strategy, approve timesheets for marketing associate team.• Oversee recurring processes & track relevant databases to ensure accuracy.• Develop and adhere to budgets for assigned projects and manage timelines and associated deliverables consistent with documented processes and procedures.• Communicate potential challenges and risks and support strategic planning process in conjunction with AE for clients.• Lead MarCom project management function across clients and key MarCom service lines.• Created and optimized lead scoring models based on behavioral and engagement scoring model, enhancing the prioritization of high-quality leads• Ensure projects follow the prescribed project management principles and MarCom departmentworkflows and standard operating procedures.• Built and maintained marketing automation workflows, including email prospecting, lead nurturing, customer onboarding, cross-sell, upsell, retention, and winback programs.• Actively seeks to identify and implement efficiencies in processes.• Attend industry events and client events where contracted.• Responsible for client budgets and delivering within scope.• Developed and executed creative social media content strategies, including graphics and copy, tailored for various platforms to enhance client engagement and brand visibility across multiple clients’ accounts.
EDUCATION
Temple Real Estate Institute
Real Estate, Real Estate
Temple University
School; Degree of Study: Bachelor's of Arts, Communications and Media
SKILLS
ABOUT MELISSA ADAMS MORRIS
I am marketing professional who specializes in real estate marketing.I enjoy every aspect…
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