Melanie Bruce-Roberts
Campaign and Communications Manager @Coffee 1
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WORK HISTORY
Campaign and Communications Manager @Coffee 1
Bristol, GB
This role entails customer communication, new store and local store marketing, campaign marketing, community engagement and internal comms.
EDUCATION
New Skills Academy
Digital Marketing Diploma (CDP Certified), Digital Marketing
New Skills Academy
Facebook Advertising Certificate (CPD Certified), Digital Marketing
Northumbria University
BA Hons, French, Spanish, International Marketing
CIM | The Chartered Institute of Marketing
CIM Diploma in Marketing
New Skills Academy
Instagram Marketing Certificate (CPD Certified), Digital Marketing
New Skills Academy
Social Media Marketing Certificate (CPD Certified), Digital Marketing
SKILLS
ABOUT MELANIE BRUCE-ROBERTS
I am a highly successful Marketing Manager with a real passion in B2C marcomms. I come with a great track record in delivering strategies and campaigns for recognised brands in retail, leisure, higher education, media, telecoms and finance on a local, national and European scale with varying budgets. My key skills are:• Digital: Planning and delivering content for social media, email, PPC and banner ads.• Marketing: Delivering major product initiatives and campaigns from strategy to implementation, using traditional ATL channels.• Results driven: Success in delivering against tough KPI’s. Comfortable tracking and analysing results.• Event marketing: Successful event promotion and management, coupled with understanding health & safety requirements.• Leadership: Managing agencies, internal stakeholders, direct reports and small to multi-£m budgets.• Communication: confident presenter and networker, strong stakeholder liaison and negotiation.• Languages: Fluent in French and Spanish, basic German and Italian.I come with a reputation for getting things done and have a strong track record of successes. Seniors describe me as the one they can rely on to deliver on time and on budget. Stakeholders and peers say I’m energetic, down-to-earth, trustworthy and a fun person to have in the team.
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