Melanie Talbot
Marketing Manager @Gordons Chemists
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager @Gordons Chemists
Responsible for all company marketing and promotional activities within the marketing department. · Developing the marketing strategy for the company in line with company objectives. · Co-oordinating marketing campaigns with sales activities while collaborating with the Buying, E-commerce and Area Management teams.· Overseeing the company’s marketing budget. · Creation and publication of all offline and online marketing material in line with marketing plans. · Planning and implementing promotional campaigns. · Liaising with design agency and printers to develop and execute various POS campaigns. · Working closely with multiple external agencies including digital, web and media. · Streamline integration of Digital Marketing Strategy across all platforms · Manage both own brand and new product launches. · Monitor and report on effectiveness of marketing communications. · Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. · Analysing potential strategic partner relationships for company marketing. · Spearhead the marketing team, providing continuous support, guidance, and direction to subordinates.
EDUCATION
CIM | The Chartered Institute of Marketing
Post Grad Degree Sales & Marketing, Sales, Distribution, and Marketing Operations, General
UBIFHE
BTEC HND, Business & Finance
SKILLS
ABOUT MELANIE TALBOT
I am a smart, commercially savvy professional with a passion for marketing encompassing over 25 years sales and marketing experience including extensive experience in B2B and B2C marketing within local and international environments. I am ambitious with the appetite to learn and try new marketing activities, and have the ability to continually keep up to date with the latest marketing developments and methodologies. Flexible, responsive and committed with excellent communication skills I have strong project management skills, with the ability to drive and support major projects. Experienced in working in demanding, fast paced environments, I can prioritise my own workload, meet set deadlines and thrive in a high performance culture.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.