Melanie Pattenden
Marketing and Communications Lead @Speedeck Foundations
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WORK HISTORY
Marketing and Communications Lead @Speedeck Foundations
Luton, GB
Key achievements since joining the business in 20•••••58%% growth in LinkedIn followers- 302.43% boost in website traffic- Significant increase in content creation (including video contant, articles, case studies, and corporate literature) with enhanced SEO across our digital platformsResponsibilities include:• Creating and delivering the company’s marketing and communication strategy,• Client profiling - Creating a buyer persona and journey strategy,• Creating engaging, high quality marketing campaign material to showcase the company’s offerings,• Email Marketing campaigns for lead generation and brand building,• Social Media focus working primarily with LinkedIn and Instagram, achieving an 82% growth in LinkedIn Followers in under 6 months,• Working with database and lead management on Pipedrive CRM• Production of monthly management reports,• Creation and distribution of quarterly business newsletter,• Collaboration with sales & technical departments for content creation,• External agency management,• Overseeing brand image and positioning,• Aiding business development support with strategy, presentation creation, feedback surveys and case studies to aid new business acquisition,• Monitoring campaigns, reporting and analysing the effectiveness of all marketing methods via Pipedrive and Google Analytics,• SEO growth and analysis,• Boosting the companies internal communications and team building activities,• Marketing budget management.
EDUCATION
University of Hertfordshire
Masters, MA, Marketing
University of Hertfordshire
BA Hons, Graphic Design and Illustration
Parmiter's School
GCSE, A- Levels, Secondary Education
SKILLS
ABOUT MELANIE PATTENDEN
With extensive marketing experience, I’ve honed the expertise to lead creative marketing teams and drive growth, especially in scaling B2B businesses.I love blending creativity with strategy and integrating marketing efforts across company departments to boost brand awareness and profitability. I believe in fostering collaborative, growth-focused environments where teams can thrive.My cross-sector experience has equipped me to tackle both B2B and B2C challenges confidently, and I’m passionate about using data insights to deliver impactful marketing projects that elevate brands to new heights. Let’s connect- m••••••••@gmail.com
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