Melanie Nankivell

Marketing Manager @Cobalt Systems Ltd

Huntingdon, GB

Developed and evolved the marketing department from the ground up with the mandate for growth and strong brand positioning- Identified and implemented full marketing tech stack, including CRM integrations, CMS, social channels, lead generation, email automation and analytics- Headed up a brand refresh, working with an external branding specialist and implemented brand guidelines company-wide- Leading the strategic marketing function, driving brand visibility and customer engagement through multi-channel marketing campaigns- Overseeing demand generation initiatives, optimising website content, SEO, and digital campaigns to enhance lead flow and sales pipeline conversion- Aligning marketing and sales efforts by implementing data-driven strategies to improve lead quality and sales enablement- Developing and executing content strategies to establish industry thought leadership and brand differentiation- Manage relationships with external design agencies, lead generation firms, and technology partners to maximise marketing effectiveness- Provide leadership and mentorship to junior team members, fostering a culture of innovation and continuous learning. In particular, working closely with Sales to encourage direct lead nurturing and mutual collaboration on product marketing campaigns- Video storyboarding, planning and hands on production and editing experience.

CIM | The Chartered Institute of Marketing

Marketing and Brand Strategy

The Open University

Bachelor of Science (BSc), Psychology