Melanie Merrifield

Associate Director of Content and Brand Strategy @Marketeam

Atlanta, GA, US

Creative copywriting and content marketing resource offering senior expertise to agencies, design firms and corporations. Currently copywriter for SCANA Energy direct marketing through JWT. Serve additional clients with copywriting, content strategy, messaging platforms and direct marketing. Content strategy work for AIS Media clients included a top three telecommunications provider,(voice, persona development, etc.) Client Command (monthly content development), DeKalb County School District (brand standards and positioning) and more. Monthly Freelance for JWT Since 2008 The go-to direct response creative resource for JWT Atlanta. 6+ years of continued service on team dedicated to successful SCANA Energy direct marketing program. Additional Client Work I also work with a stable of design firms, smaller agencies and companies as needed. My company, Witz Communications, creates content strategy, blogs, articles, infographics, white papers, collateral, social media posts - generally whatever it takes to break through to an audience in ways they don\'t ignore.

Agnes Scott College

Bachelor of Arts, English/Creative Writing

Georgia State University

M.A., English