Melanie McKenzie

Director, Brand & Marketing Communications @CPKC

Calgary, AB, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2019 — Present

Director, Brand & Marketing Communications @CPKC

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EDUCATION

2004 — 2006

Alberta University of the Arts

Jewellery Design

SKILLS

B2bStrategic CommunicationsCross-Functional Team LeadershipCreative StrategyEmail MarketingDirect MailStrategic PlanningMedia PlanningBrand ImplementationBranding & IdentityMarket ResearchCorporate BrandingCorporate CommunicationsDigital MediaTeamworkAccount ManagementProduct DevelopmentMarketing ManagementStrategyMobile MarketingInteractive MarketingSocial MediaThought LeadershipStrategic PartnershipsDirect MarketingBrand AwarenessSocial Media MarketingBrand ManagementAdvertisingCustomer RetentionStrategic LeadershipBusiness PlanningNew Business DevelopmentStart-UpsVisual MerchandisingMarketingLeadershipRelationship MarketingMarketing CommunicationsDigital Marketing

ABOUT MELANIE MCKENZIE

over 20 years\' experience in strategic brand development, management and marketing…

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Melanie McKenzie — Director, Brand & Marketing Communications at CPKC in Calgary, AB, CA | Unifers