Melanie Martin
Global Head of Marketing @InXpress
Signup · Get unlimited contacts
WORK HISTORY
Global Head of Marketing @InXpress
Lead the global marketing strategy for InXpress, an international shipping and logistics franchise network operating across multiple markets.Responsible for strengthening brand positioning, supporting franchise recruitment and delivering marketing initiatives that drive growth across the global network. Working closely with senior leadership, I translate commercial objectives into integrated marketing programmes that increase brand visibility, attract prospective franchisees and support the success of the franchise community.Key responsibilities:Lead the development and delivery of the global marketing strategy across brand, digital, content and eventsAct as brand guardian to ensure consistent positioning and messaging across international marketsDevelop marketing campaigns and assets that support franchise recruitment and network growthManage global brand communications, content and storytelling to strengthen brand awarenessDeliver marketing activity supporting major industry events and franchise exhibitionsWork closely with internal stakeholders and external partners to deliver high-quality marketing programmesOversee marketing initiatives that support franchisees and strengthen engagement across the networkKey achievements:Led the development and submission of award entries across the franchise sector, including the Global Franchise Awards, Elite Franchise Top 100 and bfa HSBC British Franchise AwardsSecured multiple finalist positions, Highly Commended recognition and several category wins, strengthening brand credibility and visibility across the franchise sectorDelivered marketing campaigns that strengthened brand positioning within the global franchise sectorDeveloped marketing assets and content supporting franchise recruitment and lead generation across international markets
EDUCATION
CIM | The Chartered Institute of Marketing
MCIM - Professional Diploma in Marketing
Loughborough University
BSc Hons, Retail Management
ABOUT MELANIE MARTIN
I’m a marketing leader with over 20 years’ experience developing and delivering brand and growth strategies across professional services and franchise organisations.My focus is on translating commercial objectives into clear marketing programmes that strengthen brand positioning, support business growth and build meaningful engagement with clients and partners.In my current role leading global marketing for an international franchise network, I oversee brand strategy, campaign development and marketing initiatives that support franchise recruitment and network growth across multiple markets.I have particular experience in:• Brand development and brand guardianship• Global marketing programmes• Franchise and network marketing• Campaign and content strategy• Events, partnerships and industry recognition• B2B marketing and client engagementI’m passionate about creating marketing that is both strategically aligned and commercially effective, helping organisations build strong brands, attract the right customers and create long-term growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.