Melanie Werling
Senior Product Marketing Manager @tonies® USA
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WORK HISTORY
Senior Product Marketing Manager @tonies® USA
EDUCATION
Grand Valley State University
Bachelor of Science - BS, Communication, Journalism, and Related Programs
ABOUT MELANIE WERLING
As a Senior Product Marketing Manager at tonies® USA, I drive consumer-first go-to-market strategies for a leading audio platform for children, bringing together strong communication, problem-solving, and cross-functional collaboration.In my previous role as a Retail Marketing Manager at Vera Bradley, I managed a marketing budget and a team of experts to drive brand awareness, generate leads, and increase sales for the outlet channels. I successfully launched new products, coordinated channel events, and optimized business strategies to improve profitability and customer loyalty. I also collaborated with cross-functional partners and external stakeholders to ensure consistency and high quality standards. I am passionate about delivering creative and effective marketing solutions that enhance customer experience and satisfaction.
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