Alicia Scherr
Head of Global Performance Marketing @tonies®
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WORK HISTORY
Head of Global Performance Marketing @tonies®
EDUCATION
Purchase College, SUNY
Bachelor of Arts (BA), Communication and Media Studies
SKILLS
ABOUT ALICIA SCHERR
Senior marketer with 11+ years of expertise growing businesses client-side (Etsy and TheFarmer’s Dog) and in agencies (Kelly Scott Madison and Nexstar) supporting clients like Tito’sHandmade Vodka and Whataburger. Managed annual media budgets exceeding $100M with leanteams of direct reports. Helped Tito’s on its historic growth rise and saved companies millions inagency fees and media rates. Adept at leading paid media, account management, brand creative,marketing analytics and cross-channel (TV, OTT, YouTube, Audio, Programmatic, Social, OOH,Partnerships, SEM, Display and Direct Mail) planning, buying, and execution.Skills Include- Team Leadership & Talent Development - P&L Management- Hands-on experience in DSPs (TTD, DV360, Amazon etc.) & Ads Managers (Google, Meta)- Brand Marketing & Strategy- Integrated Media & Marketing- Consumer Insights- Business Strategy- Data & Analytics- Financial Modeling & Forecasting- Go To Market Strategy- Partner Negotiations & Value Creation
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