Melanie Nelson

WORK HISTORY

EDUCATION

SKILLS

ABOUT MELANIE NELSON

With over 15 years in retail and commercial business, I am an experienced Leader with a focus on integrity, accountability, and strategic growth—committed to fostering trust, resilience, and high-performing teams.I excel in transforming operations, leading cross-functional teams, and driving substantial revenue growth. My expertise encompasses brand revitalisation, product development, strategic partnerships, board-level engagement, and effective change management.Key Achievements:• Strategic Partnerships & Board Engagement: Collaborated with executive leadership and board members to develop and implement commercial strategies, including go-to-market plans, sales initiatives and joint business plans with major retailers, resulting in enhanced market share and revenue. • Team Leadership & Development: Built and mentored high-performing teams, implementing digital tools and training programs that enhanced transparency and business excellence.• Market Expansion & Brand Growth: Spearheaded initiatives that led to increases in Net Sales Value (NSV) and EBITDA growth, successfully launching and positioning new product lines in competitive markets.• Operational Transformation: Led the commercial integration of acquired businesses, streamlining operations from complex processes to efficient systems, aligning strategies with overarching business objectives.• Product Development & Innovation: Led the product development of private label product ranges, the entire process from concept to market entry, ensuring alignment with long-term growth strategies for us and our retail partners.• Change Management: Developed and executed comprehensive change management plans, including stakeholder engagement, communication strategies, and training programs, resulting in high adoption rates and minimal disruption to internal and external business during transitions.