Melanie B.
Campaign Manager @Phase 3
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WORK HISTORY
Campaign Manager @Phase 3
Manchester, GB
Reporting to our CEO, I\'m responsible for consistently executing multi-channel campaigns to generate leads for Phase 3, and have contributed to the delivery of over £1.5 million in Marketing Influenced Revenue. This includes amplifying market coverage and managing campaigns end-to-end. To continually improve campaign performance, I report campaign results to highlight key insights and use data and intuition to identify effective next steps. I\'m also responsible for providing guidance and support to the marketing and sales teams on how to effectively use HubSpot to manage leads, data integrity, automation, and reporting.
EDUCATION
De Montfort University
Bachelor's degree, Film Studies and Journalism
CIM | The Chartered Institute of Marketing
Marketing
ABOUT MELANIE B.
My strengths lie in delivering successful multi-channel marketing campaigns that convert into high-value and happy clients, from overseeing budgets to planning and delivery. My success stems from using reliable data and reporting that highlights key insights and areas of the market to maximise.I work alongside an excellent cross-functional team that knowledge-shares and supports each other to manage leads, maintain data integrity, and automation to reach prospects when and how they want to be contacted. Analysis at every step of the customer journey is vital to reaching my KPIs and delivering ROI. I approach things differently and am willing to challenge the norm without wavering from a results-oriented position. One of the most important things for me is continual growth, so I’m fortunate to be supported by mentors who share their expertise and years of experience with me.In short, I love my work, the company I work for and the team around me. Alternatively, if you need a nudge in the right direction or aren’t getting the leads you need to grow your business, it’s worth a chat. Feel free to visit: stellar-marketing.co.uk for more about how I work.
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