Melania Pacheco
Social Media Marketing Part-time @RaceTrac
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WORK HISTORY
Social Media Marketing Part-time @RaceTrac
Atlanta, GA, US
Drove a 5.68% average Engagement Rate on TikTok and 0.66% on Instagram across 65+ posts; this performance outpaced the industry average by ≈2x.· Pioneered a data-driven content strategy by identifying and capitalizing on emerging trends, fostering brand loyalty through proactive community management (engaging with 30-35 guests daily), and increasing overall social media growth.· Spearheaded development of the social media strategy and content playbook for \"The Freeze,\" laying the foundation for Q1 2026 integrated marketing efforts.· Developed a branded merchandising proposal as part of a high-value intern initiative, outlining product design, vendor sourcing, and social strategy.· Orchestrated partnership efforts by aligning with an external agency and facilitating the execution of influencer photo shoots to amplify brand reach.
EDUCATION
South Forsyth High School
High School Diploma
University of Georgia - Terry College of Business
Bachelor of Business Administration - BBA, Marketing
Grady College of Journalism and Mass Communication, University of Georgia
Master of Arts - MA, Emerging Media
ABOUT MELANIA PACHECO
I recently graduated with a degree in Marketing with a digital emphasis from the University of Georgia and am now pursuing an MA in Emerging Media.
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