Meinrad Much

WORK HISTORY

EDUCATION

ABOUT MEINRAD MUCH

I worked in the last decade in different leading Marketing roles at IBM – both on national as well as on international assignments. Currently leading the Marketing and Communications team in the #IBM #Watson #MunichCenter. I was running the Marketing and Communications team for IBM Storage in Europe in the 3+ years before. Prior to that I have successfully managed the integration from an Israeli hardware acquisition marketing-wise in charge for the effective planning and execution of XIV specific tactics for the XIV solution. This included dedicated XIV Storage marketing tactics as well as the integration of XIV solution into the existing IBM marketing plan. My national in the DACH region were different Marketing leadership positions in charge for Strategy as well as the planning and execution of the Marketing plan. This included the buget and management responsibility for a team of 25 full time regulars. In previous roles I was accountable for Marketing Strategy in the DACH Region (Germany, Austria and Switzerland) with responsibility for Market Intelligence, Market Management, Routes-to-Market planning (Distribution Channels Management) and Industry Marketing (S&D as well as GBS).