Meghan Lee Tetwiler Winetroub

Shop Owner Lead Strategist @The Strategy Shop, Inc

San Francisco, CA, US

Ultimate can-do strategistI am an independent practitioner currently taking on brand strategy projects, based in the Bay Area.After 16 years working agency side, I opened up my own shop. The Strategy Shop is for strategically minded partners in need of a problem solving enthusiast, creative minded business partner and seasoned brand strategist to move an idea, brand, or research initiative forward.(IYKYK at the shop we also love a good challenge to: search for a brand\'s meaning, flip the script, unearth human truth by getting out in the wild, build a power packed story telling presentation efficiently and with an infectious upbeat spirit)I also established The Brand Strategy Collective - a coalition of independent strategists and seasoned practitioners coming together like never before. We join forces to lead brand spring board sessions and to infuse the joy of collaboration into our work.I\'m proud to be a primary partner of: Proper Work, Hero and Outlaw, and Playbook Studio.