Megha Soni
Head of Brand Marketing @AbhiBus
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WORK HISTORY
Head of Brand Marketing @AbhiBus
Leading & defining the annual brand strategy for AbhiBus, positioning the brand as India’s highestrated bus booking app, integrating consumer feedback and market trends.• Driving brand awareness and thought leadership, ensuring a positive impact on Brand upliftment.• Evaluating campaign impact through brand health metrics, continuously refining strategies based onanalytics and consumer insights.• Responsible for annual marketing calendars encompassing creative & content communication, multi-channel media planning (digital, social, influencer campaigns, ATL, BTL), and strategic partnerships toamplify brand reach.• Emphasising on innovation in marketing approaches, pushing boundaries with disruptive ideas thatdeliver business impact.
EDUCATION
National Institute of Agricultural Extension Management (MANAGE)
Master of Business Administration (M.B.A.), Agribusiness management and marketing
Professor Jayashankar Telangana State Agricultural University
Bachelor's degree, Horticultural Science and Landscaping
MICA | The School of Ideas
PG Certification Program, Digital Marketing
National Institute of Agricultural Extension Management (MANAGE)
Master of Business Administration, Business Administration and Management, General
National Institute of Agricultural Extension Management (MANAGE)
Postgraduate Degree
ABOUT MEGHA SONI
I’m a marketing professional with over 15 years of experience in building brands that grow businesses. My journey spans high growth startups and large enterprises across travel tech, FMCG, healthcare, and agri-business, where I’ve led brand transformation, digital growth, and cross functional teams with a strong bias for impact.Currently, I lead Brand Marketing at AbhiBus (part of the Ixigo Group), where I drive our brand vision, positioning, and customer engagement strategy in one of the most dynamic mobility markets in India. I collaborate closely with leadership to align brand thinking with business objectives, deliver measurable results, and shape the customer experience at scale.I lead with a growth mindset, and I enjoy solving complex data challenges, nurturing talent, and building marketing functions that are both strategic and execution-strong.As I grow in my career, I’m focused on taking on broader marketing leadership roles where I can drive company-wide impact, scale teams, and contribute to long-term brand and business success
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