Megha Garhkoti
Social Media Marketing Specialist @Alice Blue
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WORK HISTORY
Social Media Marketing Specialist @Alice Blue
IN
Led brand-first social media strategy for finance audiences, focusing on credibility, clarity, and long-term brand trust rather than short-term performance spikes.Owned end-to-end content direction across YouTube and social platforms, ensuring complex financial products were communicated through clear, audience-first narratives aligned with brand tone and positioning.Collaborated closely with design, video, and performance teams to execute integrated campaigns, including 360° brand initiatives, TVC scripting, and OOH campaigns, while maintaining consistency across digital and offline touchpoints.Contributed to a 35% increase in impressions through strategic content positioning, format experimentation, and narrative-led execution that strengthened brand visibility and recall.
EDUCATION
Lovely Professional University
Master of Computer Applications - MCA
K.R. Mangalam University
Bachelor of Computer Applications
ABOUT MEGHA GARHKOTI
I work at the intersection of brand, social media, and PR — where content isn’t just posted, it’s positioned.Over the last 3.8+ years, my work has evolved from driving growth to building something more meaningful: brand credibility, narrative clarity, and long-term visibility. I care deeply about how brands sound, feel, and show up — not just how they perform.I’ve helped scale digital brands organically, including growing a YouTube channel to 1M+ subscribers, contributing to 1300%+ revenue growth, and designing content systems that convert attention into trust. My approach blends data with storytelling — ensuring creativity is always backed by intent.Today, I focus on:• Brand & social media strategy aligned with brand voice• Content-led branding and community building• PR and communication narratives that feel real, not performative• Integrated campaigns across digital and offline touchpointsI enjoy working with teams that think long-term, value clarity over chaos, and understand that brand is built through consistency, not virality.Currently open to Brand Executive, Brand Strategist, Content Strategist, and Brand-led Social Media roles — especially with teams building brands people genuinely trust.
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