Meggie Hollywood
Director Marketing Communications @West Valley Construction Company Inc.
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WORK HISTORY
Director Marketing Communications @West Valley Construction Company Inc.
Campbell, CA, US
To support the evolution of the company’s narrative voice, brand identity, and creative direction across the company website, social media, and newsletters. Spearhead internal communications strategies to inform, engage, and inspire WVCC employees. Use communications to engage team members in a way that strengthens the employee experience and their connection to the company.
EDUCATION
UC Santa Barbara
Bachelor’s Degree, Communications
SKILLS
ABOUT MEGGIE HOLLYWOOD
I’m an experienced and eager marketing and communications professional and problem-solver that is particularly passionate about brand strategy and creative campaigns that impart information through impactful and memorable experiences and build loyalty – with clients, partners, communities, and employees. I’ve been part of a 100% employee-owned company for most of my career that supported my desire to grow and hone my skills in both our internal and external communications functions, while also investing in me as a leader. Along that journey I become responsible for all strategic marketing, branding and corporate communications for the company (and entities) gaining direct experience with:Internal CommunicationsDistilling complex topics (change management, employee engagement, crisis, shareholder, etc.) into simple, relatable pieces of information customized for distribution across a variety of internal channels including but not limited to email, intranet, live meeting, virtual/recorded meeting, direct mail, mass text message, podcast. This required close collaboration across all departments such as HR, Talent, Legal, Finance, Safety and CSR as well as extensive writing on behalf of the Executive Leadership team. External CommunicationsPositioning the company and entities for rapid growth (geographic reach, services offered, market expertise, new business lines) while leveraging and protecting the historic value and reputation of the company. This required intimate knowledge of the company and brand, and proven demonstration of marketing lifecycle including but not limited to campaign design, execution, monitoring, optimization and analysis. This was across earned, shared, paid, owned, and experiential channels (website, blog, social media, advertising, pr, events, tradeshows, etc.)Team LeadershipBuilding a highly talented and specialized group of individual contributors into a close-knit, optimized, high-performing direct-report team (spread across numerous geographic office locations/remote work). This required listening, learning, coaching, flexibility, and being a firm believer in growing and empowering others. Professionally and personally, I am driven by purpose and impact, and want to be the change I’d like to see in the world and an inspiration to my three young daughters. For a decade I have been a Vice President on the Board of Directors of The Swinerton Foundation. It has brought me immense pride to be able to help shape and direct funding to those most in need in our communities, which in 2021 was approximately $1 million.
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