Megan Theis
Vice President - Digital Experience & Product @Hallmark Cards
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WORK HISTORY
Vice President - Digital Experience & Product @Hallmark Cards
Kansas City, MO, US
I lead a high-impact, cross-functional team spanning product management, user experience design, digital creative, and editorial to define and deliver the end-to-end digital experience across Hallmark.com and the Hallmark Cards Now app. With a strong emphasis on innovation and consumer-centricity, I drive the development of digital solutions that engage users and deliver tangible business results. Additionally, I oversee the strategy and execution of key initiatives, including our Martech stack, the Crown Rewards loyalty program, consumer data enablement, and the consumer care experience, managing the entire digital lifecycle for our consumers. By leveraging data-driven insights and a deep understanding of consumer behavior, I ensure our digital experiences not only meet but exceed expectations, cultivating long-term loyalty and driving sustainable growth.
EDUCATION
University of Missouri-Columbia
Bachelor, Journalism with emphasis on Strategic Communication and minor in Business
SKILLS
ABOUT MEGAN THEIS
I am a results-driven Digital Transformation leader with deep expertise in digital strategy, technology, and retail. With a proven track record of leading high-performing teams, I am adept at driving the creation of consumer-centric solutions that not only meet but exceed business objectives. My ability to scope and define complex business requirements, while orchestrating cross-functional collaboration, ensures the successful execution of high-impact initiatives.Strategic, analytical, and outcome-focused, I leverage data-driven insights to align digital transformation efforts with overarching business goals, delivering sustainable growth and enhanced consumer engagement. Known for my exceptional communication skills, I build strong relationships across all levels of the organization—from developers to C-suite executives—ensuring alignment, clarity, and effective decision-making. I am committed to driving scalable solutions that foster innovation, strengthen brand loyalty, and propel long-term business success.
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