Megan Runeberg

Digital Media Manager @Walmart

Bentonville, AR, US

As a Digital Media Manager for Walmart Business, my focus is on B2B performance marketing with a specific emphasis on our e-commerce operations. I manage and expand our B2B affiliate program, meticulously overseeing the implementation and evaluation of these partnerships. My aim is to align our affiliate marketing strategies with our overall business objectives, ensuring they deliver significant results.I utilize a variety of digital marketing tools to develop effective strategies that enhance our online visibility, increase website traffic, and improve our search engine rankings. A crucial part of my role includes crafting comprehensive lower funnel digital strategies. These are designed to engage potential small and medium businesses (SMBs) at the decision-making stage. By creating targeted campaigns, I aim to successfully convert their interest into increased gross merchandise volume (GMV), contributing to our e-commerce growth.

University of Arkansas

Public Relations, Advertising, and Applied Communication

Collin College

Associate's Degree, General Studies