Megan Galata
Director, Head of National Client Strategy @USA TODAY Co., Inc.
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WORK HISTORY
Director, Head of National Client Strategy @USA TODAY Co., Inc.
Lead a high-performing Client Strategy team that delivers innovative, data-driven solutions leveraging the full breadth of the USA TODAY Network and LocaliQ product portfolio. Our team partners with premium National and Enterprise sales divisions—driving more than $100M in annual revenue—and provides strategic support for the Direct Reach Local DMS business, ensuring impactful client outcomes across all segments.
EDUCATION
S.I. Newhouse School of Public Communications at Syracuse University
Master of Arts - MA, Advertising
Virginia Tech - Pamplin College of Business
Bachelor of Science - BS, Business, Marketing Management
ABOUT MEGAN GALATA
Strategic advertising and marketing professional with 18+ years experience working at advertising agencies and a Fortune 500 media company developing and presenting innovative multi-platform marketing solutions for national, regional and local business. Advertising sales accounts have spanned across a variety of industries including Travel, Technology, Telecommunications, Automotive, Issue Advocacy, Government, B2B, Finance, Entertainment, Sports, Education and Pharmaceutical. Strong understanding of the digital advertising space including digital media planning and buying, developing and pricing editorial tentpole programs into sales packages, online and mobile display advertising, video, audience targeting, native in-feed advertising and social media platforms.Skilled at effectively managing cross-functional teams both internally and externally to identify, position and market new sales opportunities around key content and products that can be packaged into salable and executable programs.
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