Megan Friedman

Director of Communications @Gentiva

Atlanta, GA, US

Gentiva was formed from Kindred at Home\'s hospice, palliative and personal care business in 2022.Lead, plan, develop and implement corporate communication strategy that aligns with the organization\'s mission, vision, values, goals and priorities. Responsible for all corporate internal and external communications:• Support all members of the C-Suite with executive talking points and company-wide communications • Develop and execute effective internal communications• Plan and execute company-wide Town Halls and company-wide conference calls• Identify, develop abstract and submit speaking opportunities; support all speaking engagements for senior leaders • Collaborate across all internal departments to ensure alignment and integrated communication efforts. Provide cross-functional team communication strategy and support.• Lead Issues and Crisis Communications team, responsible for creating crisis response plan and managing issues. Serve as company spokesperson.• Created standardized and streamlined communications process following corporate separation from CenterWell Home Health • Manage media relations, including development of press releases and responding to media inquiries• Provide communications support to the company’s 500+ locations• In 2023, led all internal and external communication activities related to Gentiva\'s acquisition of ProMedica\'s home health, hospice and palliative care business•Led all internal integration and separation communication activities of Kindred at Home’s $8B acquisition by Humana•Led cross-functional integration communications with newly acquired business and associates•Develop robust content strategy for company intranet; manage content calendar, content and posting

University of Denver

Master of Arts - MA

East Carolina University

Bachelor of Science - BS