Megan Michaels
Senior Marketing Manager @NOVUS
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WORK HISTORY
Senior Marketing Manager @NOVUS
Latham, NY, US
Spearhead the development and execution of all marketing content, including email marketing campaigns, blog posts, website copy, social media, and press releases.• Craft innovative content marketing strategies, orchestrate photoshoots, and write promotional copy to enhance brand awareness and customer engagement.• Lead monthly marketing meetings, establishing short and long-term targets and ensuring alignment across the team.• Collaborate cross-functionally with sales and design teams to align marketing initiatives with sales strategy and support with relevant material.
EDUCATION
Boston University College of Communication
Bachelor of Science, Public Relations
Bethlehem Central
High School Diploma
General Assembly
Digital Marketing
SKILLS
ABOUT MEGAN MICHAELS
Award-winning marketing professional with 10 years of experience in content marketing, social media, digital marketing, and content creation for major brands and agencies. Strong project management skills with experience supervising vendors, agencies, and junior staff as well as maintaining digital promotion calendars for editorial, social, email, and web platforms.Deadline-oriented and excel in a fast-paced environment while maintaining multiple moving projects such as owned and earned marketing campaigns, campaign production, product launches, influencer partnerships, and website content. I have experience working in various industries including food and beverage, CPG, tourism, entertainment, politics, luxury brands, health care, and B2B brands. A few of my favorite things: copywriting and blogging, social media, travel, pop culture, entertainment, emerging technology, influencer campaigns, managing content marketing strategies, and building partnerships.
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