Megan Coburn Sniffen
Director, Marketing Operations @OnBoard
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WORK HISTORY
Director, Marketing Operations @OnBoard
Boston, MA, US
EDUCATION
University of Massachusetts Dartmouth
Undergrad, Marketing
ABOUT MEGAN COBURN SNIFFEN
Leads strategic marketing operations, orchestrating the operational engine across diverse marketing functions with 15+ years of expertise, including a decade in B2B SaaS organizations. Architects and optimizes robust operational infrastructure, go-to-market growth engineering, workflow systems, and scalable project management methodologies to drive accountability and performance. Provides executive oversight of CRM and marketing automation operations, owning lead scoring, data governance, account-based campaign planning, and compliance frameworks for multi-channel programs. Builds, mentors, and develops high-performing teams while influencing senior stakeholders to ensure enterprise-wide alignment and operational consistency.
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