Meg Daudlin Hintzsche

Marketing Operations Manager @Moosejaw Mountaineering

Madison Heights, MI, US

As the Marketing Operations Manager, I’m responsible for the planning and execution of our marketing plan for the year. The marketing calendar consists of promotions, features, product launches, and brand launches alongside activations for our 12 brick and mortar locations. Below is a condensed list of additional responsibilities- Direct Reports Include - Graphic Design Team, Co-op Marketing Specialist, and Marketing Specialist for Brick & Mortar- Manage vendor co-op plans and build relationships with outside vendors, brands and partners to help grow the business- Accountable for execution and results of marketing feature campaigns and promotions- Supporting Moosejaw’s brand initiatives and maintaining brand consistency across all channels- Strategize with various partners and teams within Moosejaw to develop key promotional performance plans and goals- Post promotion performance analytic data reporting to senior management team- Work alongside Web Content Manager to ensure the path for the customer is clear from browse to checkout and that they’re served with the best experience.

Central Michigan University

Bachelor of Science (B.S.), Organizational Leadership