Matthew Erickson
Director of Marketing @Recuro Health
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WORK HISTORY
Director of Marketing @Recuro Health
Directed all marketing campaigns and processes spanning strategy, optimization, and growth opportunities. Developed and deployed marketing campaigns to 3 million+ customers by leveraging both leadership and team management strategies for a cross-functional team of content writers, graphic designers, and digital marketers. Managed and optimized diverse communication channels with 200K+ monthly email touchpoints and promoted brand awareness through SEO, social media, automated emails, press communications, and PPC advertising.• Creative Direction & Creative Strategy: Drove brand presence & audience engagement, created visual identity and branding, directed team members and individual contributors on projects, developed design and marketing strategy, crafted strategic PR campaigns, and built multi-lingual collateral.• Marketing Strategy: Analyzed industry trends and consumer behavior to identify opportunities and stay ahead in the market; leveraging various digital channels including social media, PR, content marketing, SEO, email marketing, and PPC advertising to enhance brand visibility & engagement.• Project Management: Managed multiple marketing and cross-functional projects simultaneously by using agile and Scrum methodologies, ensuring timely and successful outcomes within budget, and showcasing adaptability to shifting priorities in a fast-paced environment.• Multi-Channel Campaigns: Developed and executed comprehensive marketing strategies to drive engagement and sales for a diverse portfolio of products, created comprehensive multi-channel campaigns, ensured effective messaging and brand consistency, defined and managed both B2B/B2C/B2B2C customer journeys with A/B testing.• Marketing Analytics & Market Research: Leveraged data to enhanced marketing strategies to drive business success, identified industry trends and consumer behavior, optimized marketing efforts and improved overall sales performance and team operations by leveraging data analysis.
EDUCATION
UC Irvine
Bachelor of Arts (B.A.), Film & Media Studies (Major) \ Business Management (Minor)
ABOUT MATTHEW ERICKSON
With over 15+ years in market strategy and consulting agency experience, I drive…
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