Michael Sheppard

WORK HISTORY

EDUCATION

SKILLS

ABOUT MICHAEL SHEPPARD

I am an experienced Digital Marketing Manager always looking to progress my career within the digital marketing industry. With over 15 years experience in the banking sector at Lloyds TSB, Barclaycard and The Royal Bank of Scotland, I have an excellent knowledge of financial products, processes and procedures. The last 8 years I have specialised in marketing, specifically digital marketing and have been heavily involved in a number of new and innovative high profile projects. I have lots of experience in paid social, SEO, PPC, Google Analytics, email, display and also carried out lots of onsite optimisation work.I am a highly motivated and driven individual and enjoy problem solving, as a result I often develop and deliver cost saving initiatives.In addition to this I have also created and launched two adventure products which I market and distribute via the Amazon Marketplace.I have recently been very engaged with crypto currencies. I have a wide portfolio and a keen interest to learn more, as I truly believe this will play a large part in the future of global finance.Specialties: Digital MarketingPaid social (LinkedIn, Facebook)PPC campaigns/strategySearch Engine Optimisation email campaignsBanner display creationUsabilityOnline application conversion optimisation, including usability and legislationWorking with online content management systems and web designCustomer ExperienceGoogle Analytics analysisAffiliate marketingProblem solving and proposition developmentCompetitive analysisMultiple stakeholder management experienceAdvanced Microsoft Office user