Sofia M.

WORK HISTORY

ABOUT SOFIA M.

As a Senior Manager of PR & Communications at Sunday Riley, I bring over eight years of experience in social media management and strategy, PR and influencer marketing, and brand development. I am passionate about building brand awareness, growth, and notability in new and challenging markets, leveraging my CELTA certification and multilingual skills in Italian, Spanish and English. Since opening Sunday Riley in the Italian market in 2022, I have successfully established the brand as a top-tier skincare leader in Italy, achieving an impressive average sales lift of 59% compared to the previous year with our exclusive retailer. Through strategic PR initiatives, I have secured extensive press coverage in top-tier publications and developed strong relationships with key media partners. I have also conceptualized and executed highly successful monthly social campaigns in Italy and Spain, engaging influencers and tastemakers, and increasing sales and brand recognition in both markets. Furthermore, I have demonstrated my creativity and organizational skills by ideating and managing large-scale PR mailers and brand events that push boundaries and leave a lasting impression. I excel in managing authentic press, influencer, agency, and vendor relationships, ensuring flawless execution of media and influencer send-outs. Companies seeking a dynamic professional with a strategic mindset, a results-oriented approach, and a passion for driving brand growth will benefit from my comprehensive experience. I bring a proven ability to maximize brand awareness and growth in challenging and evolving markets. I am dedicated to delivering exceptional results and driving sustained success.