Meaghin Hornsby
Marketing Manager @Pcs Company
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WORK HISTORY
Marketing Manager @Pcs Company
MI, US
Driving brand growth and streamlining marketing operations at PCS Company. Highlights include:* Launched a formal marketing request system to improve efficiency and collaboration.* Grew LinkedIn followers by in under a year, boosting visibility and engagement.* Planned and executed PCS’s 75th Anniversary celebration and two major trade shows.* Partnered with WDIV Local 4 for an apprenticeship feature highlighting workforce development.* Implementation of HubSpot CRM and initiated a full product catalog revision project.* Built and led a marketing team with the addition of a Marketing Coordinator.
EDUCATION
Wayne State University
Bachelor of Arts - BA, Digital and Print Journalism
SKILLS
ABOUT MEAGHIN HORNSBY
Senior B2B Marketing Manager with 8+ years of experience owning end-to-end marketing strategy and execution across North American and global markets in technical, industrial, and regulated environments.I specialize in building sales-aligned marketing programs that drive pipeline growth, improve lead quality, and strengthen brand positioning. My background spans digital marketing, demand generation, sales enablement, events, brand governance, and agency management—balancing strategic leadership with hands-on execution.I’ve led marketing through periods of growth and transformation, including acquisitions, rebrands, and shifts in go-to-market strategy. I’m particularly effective in complex B2B environments where trust, clarity, and data-driven decision-making are critical.What defines my approach:Strong partnership with sales and commercial teamsClear KPIs tied to business outcomes, not vanity metricsAbility to translate market insight into actionable strategy for leadershipI’m motivated by roles where marketing has true ownership, visibility, and impact—especially in industries where the work provides real-world outcomes.
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