Lisa Connaughton

Head of Marketing @Ripe Thinking Limited

Manchester, GB

Ripe Thinking is a B2C ecommerce insurance provider with a portfolio of 12 niche insurance products- Management of a team of 9 people including the marketing team and the inhouse design studio - Development and execution of marketing strategies across 12 insurance products- Management of annual marketing budgets per product - Responsible for delivering monthly sales targets across paid acquisiton channels- Management of marketing team to deliver integrated campaigns across print, digital and email- Co-ordination of campaign activity across organic content channels- Management of PPC, Paid Social and Programmatic Display Advertising - Media Agency relationship management- Managing the development of new products including brand positioning, product and website development- Managing creative production across all channels including approving final designs- Managing the scheduling of creative time in the in-house design studio- Copywriting online and offline sales-led content- Ripe brand owner

University of Leeds

English Literature BA hons, English, Psychology

CIM | The Chartered Institute of Marketing

Professional Certificate in Marketing, Customer Communications, PR, Product Management, MKIS, Marketing Environment, Marketing Strategy

CIM | The Chartered Institute of Marketing

Professional Diploma in Marketing, Marketing Planning, Marketing Communications, Marketing Research and Information, NPD