Cathy McMahon
Senior Marketing Manager @Pivotree
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WORK HISTORY
Senior Marketing Manager @Pivotree
Toronto, ON, CA
EDUCATION
Concordia University
BA, Journalism/Communications
University of Toronto - Rotman School of Management
Master of Business Administration (M.B.A.)
ABOUT CATHY MCMAHON
A communications professional with an MBA and vast experience in the financial services industry, specific to developing and executing both internal and external communications and marketing strategies and tactics. Before establishing my own practice I was the Director of Marketing, Group Benefits (Life & Health and Pension) at Canada Life.I started working for Equifax Canada on a contractual basis six years ago to lead and manage B2B marketing communications projects, develop go-to-market plans and execute those plans for large banking and financial institutions. I am interested in short-term contracts (6-12 months) on communication teams who need a resource due to leaves of absence, special projects, etc. Experience-Creating print and online editorial content including but not limited to executive briefs, presentations, press releases, intranets, websites, video, podcasts, blogs, social media -Facilitating stakeholder discovery workshops and focus groups for targeted messaging-Synthesizing, analyzing and presenting this research to decision makers-Strategizing, developing and executing communication and marketing plans, as well as project deliverables and tactics with recommendations for measuring success-Working with video producers, training organizations, graphic designers and other third-parties to execute tactics and deliverables-Launching new initiatives, including conducting in depth internal training and information sessions for key employee groups-Collaborating with individuals and teams across multinational matrixed organizations-Turning key messages and positions into multiple content opportunities-Designing PPT, proposals and reports using brand-compliant in-house templates-Contributing to LOB leaders on their annual strategic marketing plans. Skills-Exceptional interpersonal and written communication-Confident public speaker-Strong research and analysis skills-Highly organized, with excellent project management capabilities-Critical thinker-Excellent eye for design and compelling visuals-Customer-service focused and a team player-Proficient with both Google and Microsoft Office software-Fluent in English; able to read French (catch errors in a proof read/check translation corrections) and basic conversation
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