McKenna Down
Strategist @Social Lite
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WORK HISTORY
Strategist @Social Lite
Edmonton, AB, CA
Roles & Responsibilities- Lead a team of Media Buyers, providing assistance and resolving issues- Manage the onboarding process and develop initial strategies for new clients- Conduct monthly and quarterly strategic planning sessions- Develop and execute strategies for client success and growth.
EDUCATION
OCAD University
Certificate, Graphic Design & Visual Communications
Strathcona High School
High School Diploma, Honours
University of Alberta
Course, Social Media
Carleton University
Master of Business Administration - MBA, Concentration: Financial Management
MacEwan University
Bachelor of Commerce, Marketing
ABOUT MCKENNA DOWN
With a strong foundation in marketing and a passion for strategic growth, I am pursuing a career at the intersection of business development, marketing strategy, and e-commerce innovation. My experience has cultivated a deep interest in areas such as market analysis, brand positioning, digital transformation, and omnichannel growth.I am a results-driven professional who thrives on identifying opportunities, solving problems, and driving measurable business outcomes. Committed to continuous learning and professional development, I aim to build a career where I can contribute to long-term strategic initiatives, strengthen brand equity, and expand market presence through data-informed decision-making and creative execution.
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