Thomas Wasuita

Media Buyer @Social Lite

CA

Oversee CAD/month in ad spend across 8 active client accounts, consistently maintaining an average ROAS of 3+ while optimizing campaigns across Meta, Google, and other digital platforms. Scaled one client from $2.8K to $13.2K in online revenue (Feb–Apr), driving a 91% increase in total revenue. Drove sustained YoY growth for another client: up 156% in January, 107% in February, 35% in March, and 123% in April; achieved 150%+ subscription growth and nearly 200% growth in new customers across all four months. Write all ad copy and design graphics in-house, driving +5% unique outbound CTR,+5–7% hold rate increases, and measurable lift in conversions. Manage and optimize daily budgets to hit ROAS and MER targets, ensuring efficient scaling while protecting client cash flow. Boosted ROAS by at least 1 point across every client within the first three months of engagement Stay updated on industry trends, platform updates, and emerging tools to maintain competitive media buying strategies. Contribute to full-funnel email strategy in Klaviyo for select clients, with email accounting for 10–12% of total revenue through flows and campaigns. Track and report on key KPIs weekly—including purchases, conversion value, CPC, CTR, hold rate, thumbstop%, and post engagement metrics—to inform continuous performance optimization. Lead weekly client strategy calls and collaborate cross-functionally to align on creative, growth strategy, and campaign direction.