Angie McKaig
Marketing Lead @Viafoura
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WORK HISTORY
Marketing Lead @Viafoura
Leading brand and marketing for a B2B SaaS platform. Focus on: clarifying positioning, strengthening messaging, improving digital visibility and aligning marketing to revenue.
EDUCATION
University of Toronto - Rotman School of Management
Media Management Executive
Fanshawe College
Business Information Systems
SKILLS
ABOUT ANGIE MCKAIG
Strategic digital leader with 15+ years of experience driving growth for financial services, ecommerce, and digital brands. A digital native with a foundation spanning product, UX, content, analytics, and development, connecting strategy, technology, and customer insight to deliver measurable business outcomes. Skilled in complex stakeholder and partner management, and known for building collaborative, high-impact teams that innovate and drive revenue.* Drove $50MM+ in annual acquisitions for RBC through new client acquisition and expansion within existing portfolios.* Delivered 20–100% growth in traffic and acquisition across credit cards, loyalty programs, ecommerce, and luxury/lifestyle verticals while improving conversion rates.* Led major digital transformations, go-to-market strategies, product launches, and funnel optimizations for brands including RBC, Avion Rewards, Petro-Canada, Shoppers Drug Mart, FASHION Magazine, and Canadian Living.* Mentored and advanced high-performing teams across marketing, product, creative, and technical disciplines. Experienced in developing cross-functional teams, strengthening collaboration between marketing, product, and technology.
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