Patrick McFadden

Communications & Training Manager @Prevention Action Alliance

Columbus, OH, US

In my role as Communications & Training Manager, I develop and implement a comprehensive communication and marketing plan for the agency and help develop the Matthew B. Schoonover Educational Center (MBSEC) at Prevention Action Alliance by performing a variety of agency communications and program and agency marketing tasks. I:1. Oversee agency communications efforts including media relations, social media, and web development. Liaise and correspond with outside vendors and suppliers. Coordinate key performance indicators for communications and training efforts and report successes. Oversee community, public, and media relations activities. Prepare, assist, and conduct agency annual campaigns, reports, and presentations. Manage publication timetable; ensure branding and accuracy of all agency publications. Support audio/visual needs of agency to include, but not limited to, photography and videography, and podcast development. Represent the organization at events and press conferences.9. Assist in planning, coordinating, and executing agency branding and marketing programs to support the agency’s objectives.10. Conduct market research, collect, and analyze data to prepare marketing reports as well as track, coordinate, and assemble data to measure outcomes of programs. Coordinate key performance indicators for communications and training efforts and report successes. Develop and coordinate the creation of print and electronic marketing materials. Administer agency trainers’ bureau, fee-for-service educational opportunities, and learning management system. Coordinate/manage the MBSEC Advisory Council. Manage the growth and development of the Matthew B. Schoonover Educational Center (MBSEC) at Prevention Action Alliance including trainings, events, and special projects.16. Manage training evaluations and prepare reports for funders, stakeholders, and agency leadership.

University of Illinois Urbana-Champaign

M.A., Communication

Ohio University

B.S., Communication