Melissa Thompson
Director of Marketing @Cleva North America, Inc
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WORK HISTORY
Director of Marketing @Cleva North America, Inc
Direct the development and execution of integrated marketing strategies for 13 brands across the housewares, hardware, and outdoor power equipment industries, aligning initiatives with corporate goals and product roadmaps.• Lead and mentor a cross-functional marketing team (including Managers, Associates, and Coordinators) to deliver high-impact campaigns across digital, ecommerce, retail, and trade show channels for a diverse brand portfolio.• Oversee marketing operations for all brands, including budget planning, vendor partnerships, trade show execution, and multimedia production to ensure brand consistency and ROI.• Manage digital presence and engagement across websites, social media platforms, and ecommerce ecosystems, tailoring content and campaigns to meet the unique positioning of each brand.• Collaborate with senior leadership, product development, and creative teams to develop compelling messaging, sales tools, and PR strategies that support retail sell-in, brand growth, and consumer loyalty.
EDUCATION
Lander University
Bachelor of Science (B.S.), Business Administration; an emphasis in Marketing & Management
ABOUT MELISSA THOMPSON
As a marketing professional overseeing multiple brands, I am passionate about building strategic, data-driven campaigns to propel both brand growth and customer sales. My expertise spans brand management, digital marketing, content strategy, and creative direction, with a proven track record of delivering impactful results across diverse industries.Outside of my 9 to 5, • I enjoy all things interior design, including over the top decorating for major holidays (yes, Christmas starts on Nov. 1st in my household)• My husband and I have two dogs named Bane and Harley• I love a board game. One of my personal favorites is Codenames.
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