Matthew Faulkner
Manager, Product Marketing @Blue Cross Blue Shield of Michigan
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WORK HISTORY
Manager, Product Marketing @Blue Cross Blue Shield of Michigan
MI, US
Leads a team responsible for developing product positioning and go-to-market deliverables for a top 10 healthcare insurer. Our objective is to craft and execute high impact marketing strategies that support the promotion and growth of group product sales across Michigan.A key focus of my role is ensuring that our value story is clearly articulated and consistently applied across our entire portfolio of products. I work cross-functionally to align messaging with business goals, helping to position Blue Cross as a trusted, solutions-driven partner for employers. From health and specialty benefits to emerging solutions, my team ensures that our differentiators resonate with prospective and existing group customers to drive acquisition, retention, and long-term loyalty.
EDUCATION
Ohio University
BS
Franklin University
MBA
ABOUT MATTHEW FAULKNER
Well-versed marketer, storyteller and project manager with experience in the healthcare, academic and non-profit sectors. I pride myself on being a strategic-thinker and motivator with a strong knowledge and understanding of how marketing projects move from ideation to execution.
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