Pooja A Deshmukh

Digital and Voc Analytics, Corporate Marketing and Customer Experience @Blue Cross Blue Shield of Michigan

Farmington, MI, US
EMAILS
p••••••••@bcbsm.com
MOBILE NUMBERS
+13•••••••50

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WORK HISTORY

Mar 2014 — Present

Digital and Voc Analytics, Corporate Marketing and Customer Experience @Blue Cross Blue Shield of Michigan

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US

EDUCATION

1988 — 1992

Nagpur University

B.tech Cosmetics Technology

1994 — 1996

Nagpur University

MBA

2008 — 2009

The University of British Columbia

Award Of Achievement In Web Analytics

1987 — 1989

Hislop College

High School

ABOUT POOJA A DESHMUKH

Pooja\'s career path has progressed from Cosmetic Science Research and Development, MBA-Marketing- strategy and research to Voice of Customer and Data Analytics. She has gained immense knowledge and has a unique perspective due to this progression. Digital Research, Marketing and Data VOC analytics was the inevitable goal for her. She gained valuable exposure to the marketing strategies of industry in Mumbai,India and USA; as she was involved in marketing management activities like brand management, product promotion strategies, advertising, public relations, market and customer research and Sales analysis. Before that she was involved in cosmetic research and development, quality control, GMP and various product launches.Her goal is to pursue a career in digital marketing and analytics by enhancing a company’s performance by providing effective solutions and strategies utilizing her skills of Digital analytics, market research, product management and her ability to coordinate.Specialties: VOC, Data, Digital Analytics,Site optimization, PPC,Landing page optimization, Market strategy, Market Research, Measuring Online marketing Campaigns.

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