Maja Begonja
Direct Marketing and Communications Manager @Atlanta Group
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WORK HISTORY
Direct Marketing and Communications Manager @Atlanta Group
Manchester, GB
As a Direct Marketing Manager, I am responsible for planning, developing and managing multi-channel marketing campaigns for the company\'s brand portfolio with the aim of driving acquisition, increasing conversion and improving retention. Responsibilities:•Creation of customer contact strategy for various products across the business•Development and management of the direct marketing implementation plan against the customer contact strategy•Planning and managing multi-channel marketing campaign creation and execution (direct mail, email, SMS) through various platforms•Ownership of direct marketing campaign success and targets delivery•Performance reporting and campaign analysis (Tableau, Google Analytics, Excel)•Management of campaign optimisation through data segmentation and modelling, audience profiling and A/B testing•Customer journey and roadmaps building•Bespoke communications management (lead generation, cross-selling, re-targetting)•Non-marketing campaigns management (newsletters, customer surveys)•Stakeholder management•Collaboration with and management of supplier relationship•Overseeing creation of and management of Direct Marketing budget•Ensuring campaign adherence to legal and regulatory framework (GDPR, FCA, ICO)•Overseeing data governance & QA•HTML editing•Project management - campaign software and supplier migration
EDUCATION
Faculty of political science in Zagreb
Bachelor's degree, Communication, Journalism, and Related Programs
Faculty of political science in Zagreb
Master's degree, Communication, Journalism, and Related Programs
Forum Poslovni Mediji d.o.o.
Dealing with complaints and communications with demanding clients, Seminar
SKILLS
ABOUT MAJA BEGONJA
A digital and offline marketing specialist with significant experience in developing and delivering multi-channel marketing strategies across direct marketing (CRM), social media, and content. With a hands-on approach and always looking at the wider picture, I build optimised customer journeys while focusing on data analysis and consumer behaviour. Over 12 years of experience in people and stakeholder management.
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