Mayuresh Shanbhag

Brand Marketing @redBus

Bengaluru, IN

Led national-level Auto Branding campaigns with branded assets deployed across high-footfall transit locations, ensuring brand visibility at minimal CPR.Led national level GSB boards campaign with 500+ branded assets deployed at consumer touch points like Operator Centre’s, Bus Boarding points to ensure high visibility and building TOMAConceptualised Primo brand with developing creative, content & executed CLM, showcasing on-ground experiences to drive brand trust and bookings; highlighted key USPs such as punctuality, top-rated service, and friendly staff.Rolled out 300+ AI voice-customized videos for Primo bus operators using the Primo brand filmCollaborated with radio partners for BO interview content; managed radio + social media amplification, resulting in increased brand affinity.Built adherence verification system using WhatsApp, image timestamping, and field calls; verified 10% of deployed assets and achieved 90%+ compliance.Worked with cross-regional SPOCs and supply teams for onboarding and branding at key locations (e.g, Hyderabad, Surat, Kolkata).Managed rZone marketing (pole branding) strategy around bus boarding points; increased awareness through unique creatives and local landmark targeting.Defined productivity metrics for adherence calling teams; established ROI-driven cost control, ensuring 0.26% cost to save 5% of campaign spend.Created campaign playbooks, P&L tracking, and SOPs for smooth vendor execution ensuring timely raising of PO’s and invoices within stipulated cycle.Supported legal and finance teams with contract extensions, addendums, and city-wise vendor cost alignment.

University of Mumbai

Masters in Management Studies

VPMs Ramniklal Z Shah College of Arts Science and Commerce Mithagar Road Mulund East Mumbai 400 081

Bachelor of management studies