Mayte Killeen

WORK HISTORY

EDUCATION

ABOUT MAYTE KILLEEN

With over 14 years of experience in brand management, I am passionate about creating and executing impactful marketing strategies that drive growth and innovation for iconic brands. As the Senior Brand Manager for Ritz at Mondelēz International, I lead a cross-functional team to develop and launch new products, campaigns, and partnerships that enhance the brand equity and consumer loyalty of Ritz crackers. Previously, I was the Senior Brand Manager for Oreo Innovation at Mondelēz International, where I was responsible for driving the innovation pipeline and portfolio optimization of Oreo cookies. I successfully launched several new flavors, formats, and occasions for Oreo, which contributed to over $100 million in incremental sales and 5% market share growth. Before joining Mondelēz International, I was a Brand Manager at Unilever, where I managed the marketing activities and budget for the Dove Men+Care range, and implemented effective campaigns that increased the brand penetration and preference among male consumers. I have a strong background in market research, marketing analytics, and media and communications, which I acquired through my MBA in Marketing from Fordham University. I am always eager to learn new skills and explore new opportunities that challenge me and allow me to make a positive difference in the world of marketing.